A name better known for Skoda, Honda and JCB dealerships, besides its real estate projects, Agra-based Triveni group is going to be the newest player in the booming satellite television industry.
After trying its hand in automobiles, infrastructure development, real estate and finance, the Rs 2,000 crore Triveni group is planning to enter the entertainment industry through the launch of its own satellite television channel, which is expected to be launched in mid-October this year.
Talking to Business Standard, Madhur Mittal, managing director, Triveni group, said the group was entering a phase of expansion and at a time when television channels were making good business in the country, it was almost natural for the group to take a step into this field.
He said the Triveni group’s television channel shall be based completely on entertainment that included daily soaps and in-house programming and it had not been designed for any specific genre of viewers, targeting the general public. So far, he said, a name had not been finalized for the channel but it would be revealed soon as the group planned to launch this channel by October this year.
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