With biscuit manufacturers indicating a 15 per cent hike in the prices of the Glucose and Marie brands from May this year, due to heavy taxes in UP as well as the rest of the country, both the brands are fast disappearing from the local market, with retailers blaming distributors for holding up stocks.
Over 60,000 tonnes of biscuits are consumed in Uttar Pradesh annually.
In the Agra market, large family packs of both Marie and Glucose have become hard to find, an indicator of the impending crisis. Market sources say the distributors had reduced the supply after the Biscuit Manufacturers Association indicated that the biscuits might see a huge price hike in the coming month.
This was so because the prices of inputs like wheat, sugar and edible oil had risen over the past decade. Besides, high tax rates were also forcing this price hike.
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